This Cookie Policy explains how [Company legal name] (“LeadForge”) uses cookies and similar technologies, such as local storage and tracking pixels.
1. This website
This marketing website, including the unsubscribe and privacy request pages:
- sets no cookies, unless you accept Google Analytics cookies in its cookie banner (see below);
- uses no advertising or social media pixels, and no tracking technologies other than the analytics described below;
- loads no third-party scripts or fonts other than those analytics scripts: everything else, fonts included, is served from our own domain; and
- stores nothing in your browser’s local storage, except your cookie banner choice.
The unsubscribe, privacy request confirmation and “page not found” pages, whose web address can contain a private link, never load any analytics script.
Cloudflare Web Analytics. Where it is enabled for this website (it is on leadforge.dewelope.com; without it, no Cloudflare script is loaded), we use Cloudflare Web Analytics to understand how the site is used. It loads a script from static.cloudflareinsights.com, sets no cookies, does not use local storage, and collects aggregated data that does not identify you: pages viewed, the referring page, country, device and browser type, and page performance. Cloudflare acts as our processor. [Product and counsel: confirm Cloudflare’s processor terms and data location, add Cloudflare to the Subprocessors page, and confirm that this script needs no consent under the EU and UK rules on device access.]
Google Analytics. Where it is enabled for this website (it is on leadforge.dewelope.com; without it, no Google script is loaded and no cookie banner is shown), we use Google Analytics 4 to understand how visitors find and use the site, and we ask first: a banner offers “Accept analytics” and “Reject”, with nothing chosen for you.
- Before you choose, or if you reject, no Google script is loaded and nothing is sent to Google.
- If you accept, Google’s script loads from
www.googletagmanager.com, sets the cookies below on this website’s own domain, and collects pages viewed, the referring page, how you interact with pages, approximate location (derived from your IP address, which Google Analytics 4 does not log or store), and device, browser, screen size and language. [Product: list the enhanced measurement events switched on in Google Analytics.] - Advertising features and Google signals are off, whatever you choose: Google is not allowed to store advertising cookies, use this data to personalise ads, or link it to Google accounts.
- Google acts as our processor under Google’s data processing terms for Google Analytics. Google Analytics keeps this data for [GA4 data retention period: 2 or 14 months]. [Product and counsel: accept the data processing terms and turn off data sharing in Google Analytics, set and state the retention period, confirm the safeguards for transfers to the United States, add Google to the Subprocessors page, and confirm how long a choice may be kept before we ask again and whether we must keep a record of it.]
| Name | Set by | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics, only after you accept | Distinguishes visitors with a random identifier | 2 years |
_ga_<container-id> |
Google Analytics, only after you accept | Keeps the state of your current visit | 2 years |
leadforge-analytics-consent-v1 (local storage) |
This website, when you choose | Remembers your choice, so the banner does not ask on every page | Until you clear this website’s data in your browser |
Changing your choice. Select “Cookie settings” at the bottom of this website’s pages to change your choice at any time. If you reject after accepting, Google Analytics stops sending data and using its cookies, also in other open tabs of this website, and this website deletes the cookies it set. If we change how we use analytics, we will ask you again.
Without Google Analytics, this website sets no cookies and shows no cookie banner.
Our hosting provider keeps standard server logs, as described in our Privacy Policy.
2. The LeadForge app
The LeadForge app, the product you sign in to, uses only storage that is strictly necessary to provide the service you ask for, such as keeping you signed in and protecting your account. [Engineering: list every cookie and storage item before launch.]
| Name | Type | Purpose | Duration |
|---|---|---|---|
| [Name] | [Cookie or local storage] | [Keeps you signed in] | [Duration] |
| [Name] | [Cookie] | [Security, for example protection against request forgery] | [Duration] |
Strictly necessary storage does not need consent under ePrivacy rules, but we list it here so you know what it is.
3. Emails sent through LeadForge
[Product and counsel: if LeadForge offers open or click tracking in emails, describe it here. In the EU and UK, tracking pixels and tracked links in emails are generally treated like cookies and may require the recipient’s consent. If no tracking is offered, say so.]
4. Managing cookies
You can block or delete cookies in your browser settings. Blocking strictly necessary storage in the LeadForge app will stop sign-in from working.
5. Contact
Questions about this policy: [Privacy contact email].