Frequently asked questions

LeadForge is an AI cold-email platform. You find leads through your own data-provider keys, AI writes a personalised multi-step email sequence for each lead, and the emails are sent from your own mailboxes. Replies come back into a unified inbox where they are classified.

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You connect the data providers you already use with your own API keys, and LeadForge runs lead searches through them. The searches happen under your accounts and your agreements with those providers.

Each email is written from two sources: facts about the lead, and claims you have approved about your company and product. That keeps personalisation specific and keeps your emails to things you can actually stand behind.

How grounded writing works

No. You can bring your own Anthropic, OpenAI or Gemini API key, or use LeadForge AI, which is a paid add-on.

With your own key, AI usage runs on your provider account and is billed by that provider under your agreement with them. With the LeadForge AI add-on, it is part of your LeadForge bill.

Gmail (including Google Workspace), Microsoft 365, and any mailbox that supports SMTP.

Sending is paced per mailbox, and emails go out inside sending windows in each recipient's own time zone, so they arrive at sensible times rather than in bursts.

Their sequence stops once their reply is detected. The reply appears in your unified inbox, classified so you can see what needs you first. If someone asks you to stop in their reply or by phone, honouring that is up to you.

Both are handled automatically. When a recipient unsubscribes, they get no further emails from that sender through LeadForge. When an address bounces, its sequence stops.

It depends on where you and your recipients are. Laws such as CAN-SPAM in the United States and the GDPR and ePrivacy rules in the EU and UK set requirements for commercial email, such as identifying yourself honestly and honouring opt-outs.

As the sender you are responsible for complying with them. LeadForge gives you tools such as automatic unsubscribe handling, and our Acceptable Use Policy sets out the standard we expect. This is general information, not legal advice.

Acceptable Use Policy

For the leads you import or find with your own data-provider keys, your company is the controller: you decide whom to contact and why, and LeadForge processes the data on your behalf, as described in our draft Data Processing Addendum.

Data Processing Addendum (draft)

The company that sent it decides how it uses your data, so the quickest way is to reply and ask them to stop, or to use the unsubscribe link if the email includes one. You can also send us a privacy request and we will pass it on to that company.

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Only for analytics, and only with your consent: this website sets no cookies unless you accept analytics cookies, and loads no advertising or social media trackers. The Cookie Policy lists the analytics it uses.

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Pricing is coming soon. We're finalising plans; contact us and we'll let you know when they are published.

Pricing