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Draft — pending legal review. This document has not yet been reviewed by counsel and is not in effect. Highlighted text in brackets, such as [Company legal name], is a placeholder still to be completed.

Legal

Acceptable Use Policy

The rules for sending email with LeadForge: honest, lawful and relevant outreach that respects recipients' choices.

Effective date
[Effective date]
Last updated
[Last updated date]

This Acceptable Use Policy (“AUP”) forms part of the LeadForge Terms of Service between [Company legal name] and its customers. It applies to every customer and every user. Cold email only works, for senders and recipients alike, when it is honest, relevant and easy to stop, and this policy sets that standard.

1. The standard we expect

Every email you send with LeadForge must be:

  • Lawful: compliant with the anti-spam, privacy and consumer-protection laws that apply to you and to each recipient.
  • Honest: clear about who you are, with accurate sender details and no deceptive subject lines or content.
  • Relevant: sent to people in their professional capacity, about something plausibly relevant to their role or organisation.
  • Easy to stop: with a clear way to opt out, and never sent again to someone who has asked you to stop.

2. Required practices

2.1 Identify yourself

  • Send only from mailboxes and domains that you own or are authorised to use, under your real name or your organisation’s name.
  • Keep “From”, “Reply-To” and routing information accurate.
  • Include your organisation’s valid physical postal address where the law requires it, for example under CAN-SPAM.

2.2 Tell the truth

  • Subject lines must reflect the content of the message.
  • Claim only what is true. Keep your Approved Claims accurate and substantiated, and do not instruct the AI to invent facts, results, customers, endorsements or relationships.
  • Identify the message as an advertisement or solicitation where the law requires it.
  • Do not pretend to have an existing relationship with the recipient.

2.3 Respect opt-outs

  • Include a clear, working way to unsubscribe in every sequence. [Product: confirm whether LeadForge adds an unsubscribe link automatically.]
  • Do not remove, hide or disable unsubscribe handling.
  • Honour every opt-out, including those received by reply, by phone or through any other channel, and add them to your suppression list in LeadForge.
  • Honour opt-outs within the time the law requires (for example, within 10 business days under CAN-SPAM), and do not email that address again for the same purpose.

2.4 Have a lawful basis and give notice

  • For recipients in the EU and UK, have a lawful basis (usually legitimate interests, with a documented assessment); tell recipients how you got their data and how to object no later than your first email; and follow PECR or the local ePrivacy rules, which may require consent before you email individual subscribers such as sole traders.
  • For recipients in Canada, have consent or a valid exemption under CASL.
  • Check the rules of every other country you send to.

2.5 Source leads responsibly

  • Obtain leads lawfully and in line with your data providers’ terms.
  • Do not use purchased, rented or scraped lists where that breaks the law or the terms of the source.

3. Prohibited uses

You must not use LeadForge to:

  • send marketing email to consumers where the law requires consent that you do not have;
  • email addresses obtained by harvesting, dictionary attacks or random guessing;
  • spoof, impersonate or misrepresent any person or organisation, including LeadForge;
  • send phishing, malware, or links to malicious or deceptive websites;
  • promote illegal goods or services, or send content that is fraudulent, defamatory, hateful, harassing, sexually explicit or violent;
  • target people on the basis of special categories of data, such as health, religion, sexual orientation or political opinion, or email children;
  • make false or unsubstantiated claims, including fake testimonials, invented statistics or false urgency;
  • evade spam filters or provider limits, for example by rotating domains or mailboxes to hide sending volume (“snowshoeing”), obscuring content, or exceeding your mailbox provider’s sending limits;
  • keep emailing people who have asked you to stop, unsubscribed or bounced;
  • use the AI features to produce deceptive, discriminatory or unlawful content, or content that impersonates a real person without permission;
  • share accounts or Customer-Provided Keys that you are not authorised to share, or use keys that are not yours;
  • probe, scan or test the vulnerability of the Service, interfere with its operation, or access it by automated means other than our published APIs; or
  • resell the Service or provide it to third parties without our written agreement.

4. Monitoring and enforcement

  • We monitor aggregate sending signals, such as bounce rates, spam complaints and unsubscribe rates, to protect recipients, mailbox reputation and the Service. [Engineering and counsel: define what is monitored and the thresholds that trigger action.]
  • We may investigate suspected breaches. Depending on how serious a breach is, we may warn you, pause sequences or mailboxes, remove content, or suspend or terminate your account. Where we can, we will tell you why and give you a chance to fix the problem.
  • We may report unlawful activity to the authorities and cooperate with their investigations.

5. Reporting abuse

If you believe someone is misusing LeadForge, email [Abuse contact email], including the email’s full headers if you can. If you simply want to stop receiving emails, use the unsubscribe link in the email or our privacy request page.

6. Changes to this policy

We may update this policy to reflect changes in the law or in how the Service is used. We will give [Notice period] notice of material changes.